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Course Outline

  • 1

    Introduction to Luxury Selling

  • 2

    About the Buyers

  • 3

    You! The Brand Ambassador

    • 3.1 FIRST IMPRESSIONS

    • 3.2 HYGIENE AND GROOMING

    • 3.3 POISE: POSTURE

    • 3.3A POISE: EXERCISES FOR POSTURE

    • 3.3B POISE: GESTURES AND FACIAL EXPRESSIONS

    • 3.4 MAKE-UP

    • 3.5 IMPORTANT POINTERS

    • 3.6 ROLE OF A BOUTIQUE CONSULTANT

    • TEST YOUR LEARNING - YOU! THE BRAND AMBASSADOR

  • 4

    Welcoming the Customer

    • 4.1 APPROACHING THE CUSTOMER

    • 4.2 BUILDING RAPPORT

    • TEST YOUR LEARNING - WELCOMING THE CUSTOMER

  • 5

    Sales Processes and Concepts

    • 5.1 PREPARING TO SELL - 6 R's

      FREE PREVIEW
    • 5.2 SELLING TENETS

    • 5.3 FACE SHAPE GUIDELINES

    • 5.4 HANDLING COMPLAINTS

    • 5.5 BUILDING CUSTOMER LOYALTY

    • 5.6 EXPLORING "LET ME THINK ABOUT IT"

    • 5.7 DEALING WITH OBJECTIONS

    • 5.8 ADDITIONAL SELLING AND CONCLUDING A SALE

    • TEST YOUR LEARNING - SALES PROCESSES AND CONCEPTS

  • 6

    Exceeding Customer Expectations

    • 6.1 EXCEEDING CUSTOMER EXPECTATIONS

    • TEST YOUR LEARNING - EXCEEDING CUSTOMER EXPECTATIONS

  • 7

    Quiz

    • LUXURY SELLING QUIZ

  • 8

    Standard Reflection Worksheet

    • STANDARD REFLECTIONS

  • 9

    Study guide

    • LUXURY SELLING - STUDY GUIDE


Benefits to The Frontline Professionals

  • Luxury buying is not just a process, it’s an experience, and in this course you will learn how to make it an enriching one.

  • Your primary focus should be on helping the customers get what they need and what they want. With the right training, you can achieve it.

  • This course will not only help you attain better sales outcomes but also impact your personal and professional growth.

  • Learn with relevant examples from reputed and experienced industry experts.

Learning Outcomes

This comprehensive course touches upon luxury as a concept and the role of a sales consultant as an ambassador. Upgrade your selling skills with practicable guides, examples, and a refined focus on subliminal messages that are transferred through customer interactions. You will learn how to:

  • Handle the different stages of selling jewellery from customer entry to interaction to selection and finally closure of the deal.

  • Understand and handle different kinds of customers with different rational and emotional needs.

  • Use the power of psychology to help the customer get what they want and also what they like.

  • Use effective communication when dealing with a customer.

Course Features

  • Comprehensive online video-based course

  • Available in two languages: English and Hindi

  • Course subtitles in respective languages

  • Self-paced learning with business-established end-date, where applicable.

  • Video lectures and demonstrations of select situations

  • Interactive quiz to ascertain learning

  • Study guides for easy reference

  • 23 lessons covering length and breadth of retail customer interaction, sales and service

  • Total online duration- 3 hours: 90 minutes video with detailed and practicable concepts and 90 minutes test

  • Certification on Luxury Selling ratified by Principal Faculty Vinee Ajmera and your brand, where applicable

Value Proposition to The Brand

  • Option to customize to a blended version

    This course can be taught offline, online or as a mix of both.

Jewellery Retail Specialist - Divyesh Shah

Course Faculty

Vinee Ajmera

Executive Coach, Youth Leadership Expert, Creator - Lead the Future Courses

An Executive Coach, Author, Corporate Trainer, Motivational Speaker and Podcast Host with over two decades of experience and a passion to help leaders build their C-A-R: Communication-Authenticity- Resilience. Vinee believes there’s potential in each person she comes across and endeavours to help them maximize it while rediscovering their inner brilliance. She brings with her wealth of experience; from her tenures with Jet Airways, Singapore Airlines, Virgin Atlantic to playing a key role at the Essar Group and now running a tight ship like Personage. Vinee has launched www.goleadhefuture.com to make available collective wisdom of industry stalwarts, through their experiences, learnings and storytelling, in areas of leadership, interview preparedness, selling and communications. Vinee is the self-coaching and personal excellence expert on Tata Sky Specials and a core team member of Young Bombay Forum (YBF). Other than her love for exploring new places and embracing new cultures, she is a fitness enthusiast. She participates in marathons and enjoys weight training and swimming. She is a true believer of “Ikigai”, the Japanese secret to a long and happy life.

Priyanka Ganjawalla

Brand Expert, Retail

As a luxury brand head, Priyanka’s energy precedes her. She leads Madhuban by Manubhai, a heritage jewellery brand, ready to challenge our outdated perceptions of heritage jewellery. She is an empathetic storyteller and is widely acknowledged for her passionate and high-energy sessions. Powered by over 15 years of experience in aviation, image consulting, luxury retail, and mineral trading, she has worked across geographies such as India, Singapore, Qatar, China, and the United Kingdom. Qualifications and accolades have propelled her stupendous growth. She is a certified Image Consultant & Soft Skills Trainer from ICBI, Mumbai. Her expertise lies in retail, brand & presence building and customer relations

FAQs

  • Will I get a certificate of completion?

    Certification on Luxury Selling ratified by Principal Faculty Vinee Ajmera and your brand, where applicable.

  • Is there a limit to the number of people who can enroll?

    No, there is no limit to the number of people who can enroll .

  • Will there be any evaluation?

    Yes, there will be quizzes to reinforce learning. Tests will depend solely on the requirements of the brand.

  • Is there interaction with other online students?

    Yes, there will be a forum where students can post their doubts or queries and interact with other students who are taking up the course.

  • How do I interact with the mentor?

    There will be discussion forums for each course that will allow you to post any queries/doubts and interact with the mentor.The discussion forum is a place for clarification and reflection, or to dig deeper into a particular area.

  • Is this course self-paced or scheduled?

    Self-paced learning with business-established end-date, where applicable.

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